George’s Sauces Brings the Heat with NC Creative - Meet Nicholas Hammond (@Fireman1231_)
@Fireman1231_ is sure to #GrabAGeorges for his famous Eastern NC BBQ Pork Butt.
When it comes to fighting the heat, Fayetteville Fire Department’s Nicholas Hammond is certainly no stranger - but his extinguishing skills aren’t what fanned the flames of his viral TikTok & Instagram accounts.
That would be how he brings the heat - in the firehouse kitchen.
Currently, Hammond’s accounts have generated a huge following on social. As of this release, he’s accumulated 102k followers on his Instagram - which is obviously impressive in its own right but nearly pales in comparison to his Tiktok, clocking in at 872k followers & over 23 MILLION likes.
After connecting with Hammond on IG - and hearing more about his homegrown, life-long love-affair with our George’s Sauces - we knew we had to support somehow.
So our team planned a little surprise - check it out below.
“Knowing Hammond grew up on George’s and is now using his platform to promote the same NC flavors that shaped his own family dinners to nearly a million folks across the globe - is mindblowing. We’re so proud of what we do, and we’re unbelievably grateful to have fans like Hammond to help share our story & showcase the love behind every bottle.” - Ashley Hassell, Co-Owner of George’s Sauces
“We’ve LOVED watching Hammond’s recipes! Any time he and his crew #GrabAGeorges - we know we’re in for some pretty great plates. But the best part of his videos is his passion,” gushes Ashley Hassell, George’s Co-Owner.
“Knowing Hammond grew up on George’s and is now using his platform to promote the same NC flavors that shaped his own family dinners with nearly a million folks across the globe, is mindblowing. We’re so proud of what we do, and we’re unbelievably grateful to have fans like Hammond to help share our story & showcase the love behind every bottle.”
Looking for the latest from our George’s BBQ Sauces team? Be sure to follow us on Facebook & Instagram over at @GeorgesBBQSauces, and sign up for our BBQ Bulletin over on our contact page! To keep up with the latest from @Fireman1231 - be sure to follow him on IG & Tiktok, and keep an eye on our pages for more upcoming collaborations!
About George’s Sauces
Since 1975, our sauces have been made by hand, in small batches using the same family recipe. A vinegar-based, Eastern NC style barbecue sauce: simple to make, difficult to perfect. Flavors include "Original" - our standard vinegar-based recipe; "Hot" - featuring our original style, but with double the heat; "Special" - a tomato-based tribute to some of our western-loving fans.
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