George's begins in the garage of George Stallings and his brother. What started as a sauce to bring to every Fire Department Cookout and Church gathering quickly gained renown throughout the community. George even began to peddle it out of the bed of his truck.

Long-time fan, Beth Chappell bought the company from the Stallings brothers, learned the recipe, and took out a five-year loan to expand production. (Not to mention, due to the quick success - they paid that loan back in three.)

Beth and her husband, Tim, expanded production by opening the doors to a new kitchen right on their family farm in Nashville, NC and getting their sauce into grocery stores for the first time.

In 2006, Ashley Hassell, Beth's Daughter, joined the family business as George's marketing director and office manager. In 2017, she bought the company, and the next year, she was joined by her husband, Brian.

Together they’ve continued to add new team members and work to grow the business!

The George’s team sought to make it easier for anyone to #GrabAGeorges, from anywhere in the world! After launching their new online store in 2021, the team simplified online ordering and continues to ship George’s globally to anybody looking to taste NC’s best.