Hey y’all.
We thank you for your continued support and business, and we guarantee you'll taste the difference in our dedication.
— The Hassell Family, Owners
We're George's, NC’s Best Eastern-Style BBQ Sauce.
We believe anything worth having is worth doing the right way. Since 1975, our sauces have been made by hand, in small batches using the same recipe that founder George Stallings cooked up in his outdoor garage. After becoming a hometown hit, George and his brother, hand-cooked, bottled and sold their now-famous sauces. If you wanted to #GrabAGeorges back then, you’d have to track down the Stallings pickup truck the brothers peddled from!
While distribution has certainly changed, the recipes and methods behind making George's BBQ Sauce have been the same for nearly 50 years.
"You can put it on anything but banana pudding" was Stallings' famous claim, and to this day, we proudly claim it too.
We still personally pour, package, and ship every bottle of George’s by hand - 4,500 bottles per day to be exact.
From our family to yours, George's was made for everybody. Use it as the foundation for your own creation or pour it straight from the bottle to add bold flavor to any plate.
Ashley, Brian, Logan, & Luke Hassell
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Our Story (So Far)
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1975
George's begins in the garage of George Stallings and his brother. What started as a sauce to bring to every Fire Department Cookout and Church gathering quickly gained renown throughout the community. George even began to peddle it out of the bed of his truck.
1992
Long-time fan, Beth Chappell bought the company from the Stallings brothers, learned the recipe, and took out a five-year loan to expand production. (Not to mention, due to the quick success - they paid that loan back in three.)
1993
Beth and her husband, Tim, expanded production by opening the doors to a new kitchen right on their family farm in Nashville, NC and getting their sauce into grocery stores for the first time.
2000’s
In 2006, Ashley Hassell, Beth's Daughter, joined the family business as George's marketing director and office manager. In 2017 she bought the company and the next year she was joined by her husband, Brian. Together they work to grow the business!
